iPhone hits Europe

Apple introduced iPhone to Europe on Tuesday of this week. The company flouted some of the technological and marketing conventions of European mobile business. The company bets on iPhone’s sleek design and the brand value of Apple for creating a success story. The iPhone allows users to make calls, browse the net, check email, play songs and videos by running their fingers over touch sensitive screen. iPhone has already succeeded in US where more than one million were sold in first three months of its release. Steven P Jobs, CEO Apple said the phone would be made available to British customers in arrangement with O2 this November.